It’s Never Not Election Season: Developing a Strategy for During and In-Between Local Elections
Thursday, September 19, 2024
12:00 PM – 1:00 PM EDT
Location: Centennial 4 (LL1)
Newsrooms tend to think of "election season" as the couple months leading up to Election Day and ending with the closing of the polls. What if instead we thought of ourselves as always in election season and divided our calendar into election phases, each with a different audience need for which to design? How would that change how we serve voters the rest of the time, and how might this approach help newsrooms be better prepared for the next election?
This session will include:
A brainstorm on what election phases exist and what the audience needs might be for each
A brief presentation on two products LAist developed to serve emerging election phases
A workshop in which attendees will break into small groups and develop an editorial plan or product for one of these election phases
