Slay Your Dragon: Deliver Your Most-Important Performance Challenge with MTC @ ONA (By Application)

Since 2007, 400+ senior media leaders from all types of media organizations have realized critical performance results, built career-long skills and relationships, and made major contributions to industry transformation through the Media Transformation Challenge program at Poynter.

In this hands-on workshop, you will learn about the core philosophy, concepts, and tools central to the program – and in MTC’s hallmark approach, apply them to a core performance challenge you face moving into 2025. The session will be offered in two parts, and include a lunch break:

1. Part 1 (10:00 AM – 12:00 PM): Participants will learn and apply tools for problem definition and how to articulate from/to progress for what they hope to achieve – their North Star. They will also learn the “RAOOI” tool for distinguishing amongst activities, outputs, outcomes, and impact – and define what success means for their North Star.


2. Part 2 (1:00 – 3:00 PM): Participants will learn how to generate momentum, test assumptions, and get past “the end of the beginning” to increase the odds of successful accomplishment.

Each session will be highly interactive, with brief presentations and a series of tabletop exercises. MTC coaches and alumni will be there to help you apply the concepts to your own specific situations.

This session is for senior leaders (and those who support them) seeking to lead major change in their organizations. It also is for funders and network organizations who want to increase the odds their efforts deliver intended outcomes.

Applications are now closed for this workshop.

This session is only open to registered ONA24 attendees. Applicants must be accepted and confirmed to attend this session. More information about the RSVP process can be found in our FAQs.