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Yes, And: How Improv Skills Can Help Your Newsroom Earn Trust

Friday, September 20, 2024
1:30 PM – 3:00 PM EDT
Location: Grand Hall ABCD (LL2)

This session brought to you by 
Discover how improv techniques can power your journalism and news organization. This interactive workshop presented by News Revenue Hub teaches key improv concepts like 'yes, and', spontaneity, and active listening — some of the crucial skills necessary to continually understand your audience’s needs, and engage with them in an authentic way. Learn to become a more focused listener, tell stories with greater empathy and authenticity, and spark creativity in your work.

Participants will:

  • Experience fun improv games that teach core principles

  • Explore practical applications of improv in journalism

  • Gain tools to enhance interviewing and storytelling skills

  • Learn to embrace spontaneity and manage stress in high-pressure situations

  • Connect the dots between listening and acting on core user needs

This session is designed for::

  • Reporters and interviewers seeking to enhance their adaptability and responsiveness in fast-paced news environments, particularly those looking to improve their ability to think on their feet during live interviews or breaking news situations.
  • Content creators and storytellers in any medium (print, digital, broadcast) who want to break out of creative ruts and discover fresh approaches to engaging their audience.
  • Newsroom leaders and innovators looking for unconventional methods to spark creativity, improve communication, and foster a more open and supportive work environment.
  • News organization business leaders looking for practical skills to connect their revenue value proposition to the needs of the market.