Sarakshi Rai (she/her/hers)

Director of Audience & Head of Social Media
The Hill
Washington DC, District of Columbia, United States

Sarakshi Rai is the Director of Audience Development and Head of Social Media at The Hill in Washington D.C., where she leads the team that oversees the strategy, analytics, social media and SEO for the leading political news outlet in the US.

She has grown TheHill.com's audience across all platforms as well as focuses on user retention and diversification of its traffic sources. Sarakshi has worked in newsrooms around the world, including in Mumbai, London and Dubai. She is a thalassophile and misses living close to the sea.

Presentation(s):

• The Key to Context: How Listening to Online Communities Can Transform Your Approach to Audience Engagement

  Thursday, September 19, 2024
  12:00 PM – 1:00 PM EDT