Skip to main content
ONA24 Main banner
Back

Audience Development

The Key to Context: How Listening to Online Communities Can Transform Your Approach to Audience Engagement

Thursday, September 19, 2024
12:00 PM – 1:00 PM EDT
Location: Embassy CD (LL2 Tower)
Listen, then speak: This high-level conversation will lead the way, showing how to effectively engage with interest-based communities, demonstrating best practices for leveraging social listening tools to understand how your content is being shared and discussed, and providing the tools necessary to develop and execute community-centered audience engagement strategies.

A graphic featuring a central vertical magenta bar, flanked by two narrower magenta bars on either side, creating a symmetrical pattern. The transitions between the bars and the background are smooth, giving a glowing effect.

Navigation tip: The Embassy Rooms are in the International Tower and can be accessed through the Hyatt Lobby Level International Tower or from LL3.

  • From the Lobby Level: When you are facing the hotel registration desks, walk towards the right, past the gift/convenience store until you see the elevators on your right. The escalators will be past the elevators. You will go down two levels.

  • From LL3: Walk to the right side of this level (if facing away from the elevators/escalators and towards the central foyer area). You will go around the corner past the Canva Studio in Piedmont all the way down until you see the escalators and elevators. Go up one level.

  • You cannot access the International Tower if you are on LL1 or LL2.