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Charlie Baum

Executive Director
Media Transformation Challenge

Charlie Baum has been associated with MTC since the very opening dinner of the original Sulzberger program in January 2007. While helping build the foundation, accomplishments, and goodwill of the Sulzberger program through 2018, Charlie coached 71 of the 247 Fellows, helped design and lead 60 program sessions, and heard 989 Fellow updates (give or take a couple!)!

Charlie has worked for many years across sectors with program founder Doug Smith in the arena of performance-driven change — the critical concepts that underlay the original Sulzberger program and now MTC. He also helped establish and lead the Knight Table Stakes Program at the University of North Carolina’s Hussman School.

Charlie’s work has spanned the public and private sectors, as a management consultant, coach, and senior executive — always with an emphasis on achieving early wins and momentum against urgent, major from/to performance challenges (hallmark of MTC program).

His work in performance-driven change has been profiled in The Wisdom of Teams by Doug Smith, High Impact Consulting by Robert Schaffer, Masterful Coaching by Robert Hargrove and Vice President Gore’s book The Best Kept Secrets in Government.

Charlie holds a B.A. in Economics and Psychology from Harvard University and an M.B.A. from the Stanford Graduate School of Business. He lives in Portland, Oregon, with his wife and two teenagers.

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